Studying digital marketing gives you a potential competitive advantage
Why Digital Marketing? It is estimated that over $70B will be spent on digital marketing in the US in 2018… that’s just in the United States! By now you’ve probably heard the hype – digital marketing skills are in high demand and the job market is booming, as brands are putting more of a focus on digital marketing than ever before.
Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to. There are 150,000 digital jobs predicted by 2020, and not enough digital professionals to fill them. Studying digital marketing gives you a potential competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.
To become a digital marketer you need to learn the full range of digital marketing specialities, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise. We will cover core marketing skills, content strategy, creating marketing content, using social media to amplify your message, making content discoverable via internet searchs, running Adwords campaigns, and advertising on social media. You will also learn how display and video ads work, how to market by email, and how to measure and optimise your campaigns with Google Analytics.
One of the key differences between our course and other digital marketing courses is that with our course, you will work on real live campaigns on some of the major platforms. You will use real content, real targets, real timelines and a real budget. You will apply new techniques, analyse results, produce actionable insights, and build a dynamic portfolio of work which showcases all that you have learned and achieved.
Our programme is designed to ensure your long-term success in the field. The skills that you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organisation… including your own!
This course is suitable for those with, or without, design experience / education, who wish to learn more about all aspects of digital marketing.
Starting Dates and Format
Course Duration: 10 weeks
Modes of Study: Part Time Day
Part Time Evening
Please see our Timetable & Fees page for starting dates.
On successful completion of this course, you will be are awarded a Dublin Institute of Design Associate Certificate in Digital Marketing. You will also have a portfolio of work to showcases your digital marketing skills.
Applicants aged under 23 must have completed the Leaving Cert, or a comparable secondary school examination, or have another Level 5 Qualification.
Mature and non-standard applications are welcome.
As numbers are limited for this course, pre-booking is essential.