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Associate Certificate Visual Merchandising

Course Details

Merchandising is an integral part of every retail business and its importance to the sector continues to grow. The presentation of products and space management are key factors in the success of any store. This course will prepare graduates for a career as Visual Merchandisers and Retail Display Designers.

This course will suit those interested in pursuing a career in visual merchandising as well as those already working in the retail sector seeking a recognised certificate qualification or looking to develop their merchandising skills and knowledge. The objective of this highly practical programme is to ensure that students are furnished with the core concepts and skills used in visual merchandising.

Starting Dates and Format

Course Type: Part Time Course

Please see our Timetable & Fees page for more details

Course Content

During this course you will learn the theory and core skills of visual merchandising, gain practical competence in retail display, as well as an understanding of brand image and consumer behaviour in a store context.

Topics covered include:

  • The role of the Visual Merchandiser within the Retail System
  • Fundamentals of Visual Merchandising
  • Fixtures and Fittings: how to suit them to the product; custom built or ready made
  • Mannequins: suitability; how to dress them
  • Use of Props: where to get props; how to use them
  • Graphics: as a prop/visual aid; as information
  • Colour and Lighting: its importance; best uses
  • Merchandising: general tips; visual awareness; customer relations/communication


Field Trip – Visit to Big and Small Retail Stores
Field Trip Assessment
Personal Project and Class Presentation
Final Assessment and Certification


On successful completion of the course, students will be awarded a Dublin Institute of Design Certificate in Visual Merchandising and Window Dressing.

Student Testimonials

"The course is really amazing and fascinating. I have learned things I didn't know before. I really enjoyed it and look forward to start of the longer course. The class and teacher are very friendly and helpful."

- Kaviraj Roopun

"The tutor was excellent, had so much information and interesting examples of the different aspects of the course. Really enjoyed it and was sorry to see it end."

- Joanne Lyons

"Great course, really well taught. Completely opened my eyes to how much is actually involved in visual merchandising. Theory classes were well organised and covered all topics. Field trip was great because it covered all of merchandising areas - homewares, food, fashion. Learned loads & still have a lot to learn regarding the practical side."

- Ciara Fanning

"The course was extremely helpful & practically it was very enjoyable. The tutor was so nice and approachable. Having not been in college/school for twenty years, I was very nervous, but felt very comfortable & relaxed with not only the tutor, but the entire staff at Dublin Institute of Design"

- Janet Quirke

"I found the course very interesting. I’m very happy with everything that I’ve learned in these weeks. The course content was good and well organised. The course is highly recommended. Thank you."

- Marta Iellwa

If you would like more information about this course, please fill out the "Request more information" form above.

As numbers are limited for this course, pre-booking is essential.

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