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Visual Merchandising & Window Dressing

Course Details

Visual Merchandising is the activity of maximising the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical programme is to ensure that students are furnished with the core concepts and skills used in visual merchandising.

This course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.

Starting Dates and Format

Course Duration: 6 Weeks
Course Type: Part Time Evening Course

Please see our Timetable & Fees page for more details

Course Objectives

This practical course aims to give participants a solid understanding of the skills required to maximise the impact of any retail display space. The programme is intended for those working in the Retail Sector and for those considering a career in Visual Merchandising.

Course Content

  • Fixtures and Fittings: how to suit them to the product; custom built or readymade
  • Mannequins: suitability; how to dress them
  • Use of Props: where to get props; how to use them
  • Graphics: as a prop/visual aid; as information
  • Lighting: its importance; best uses
  • Merchandising: general tips; visual awareness; customer relations/communication


Field Trip – Visit to Big and Small Retail Stores
Field Trip Assessment
Personal Project and Class Presentation.
Final Assessment and Certification


On successful completion of the course, students will be awarded a Dublin Institute of Design Certificate in Visual Merchandising and Window Dressing.

Progression Options

Graduates of this course may be interested in furthering their skills with our 1-year Higher National Certificate in Visual Merchandising & Display.

Student Testimonials

"The course is really amazing and fascinating. I have learned things I didn't know before. I really enjoyed it and look forward to start of the Advanced Visual Merchandising course. The class and teacher are very friendly and helpful."

- Kaviraj Roopun

"Kerry was an excellent tutor, had so much information and interesting examples of the different aspects of the course. Really enjoyed it and was sorry to see it end."

- Joanne Lyons

"Great course, really well taught. Completely opened my eyes to how much is actually involved in visual merchandising. Theory classes were well organised and covered all topics. Field trip was great because it covered all of merchandising areas - homewares, food, fashion. Learned loads & still have a lot to learn regarding the practical side."

- Ciara Fanning

"The course was extremely helpful & practically it was very enjoyable. Kerry was so nice and approachable. Having not been in college/school for twenty years, I was very nervous, but felt very comfortable & relaxed with not only Kerry, but the entire staff at Dublin Institute of Design"

- Janet Quirke

"I found the course very interesting. I’m very happy with everything that I’ve learned in these weeks. The course content was good and well organised. The course is highly recommended. Thank you."

- Marta Iellwa

If you would like more information about this course, please fill out the "Request more information" form above.

As numbers are limited for this course, pre-booking is essential.

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